United for vinyl culture: according to the motto "Partners In Vinyl" two strong manufacturers from the field of turntable and cartridge production join forces. With the objective of creating new technical standards for the vinyl culture, Reloop and Ortofon are going to work together closely in the future. Through the development of new innovative turntable concepts and cartridges that meet today's requirements, the art of turntablism will be strengthened, while offering today's DJs new diverse possibilities. Under the patronage of "Partners In Vinyl" DJs are supposed to be lead to the black gold via specific development programs - always with the right attention on the latest technical trends.